2020 Census Advertising Campaign Expands to Reach All Audiences
The U.S. Census Bureau expanded its massive multimedia advertising campaign across the nation.
U.S. Census Bureau Unveils 2020 Census Ads
The U.S. Census Bureau shared highlights of a $500 million public education and outreach campaign featuring more than 1,000 ads.
The following are examples of television advertisements created to educate the public about the 2020 Census and will be broadcast during the Awareness Phase (January 14 – March 12, 2020) of the communications campaign.
The following is an example of television advertisements created to educate the public about the 2020 Census and will be broadcast during the Motivation Phase (March 15 – May 12, 2020) of the communications campaign. Other examples will be released during the Motivation Phase.
“This is Me, ”a music video performed by Native Hawaiian and Pacific Islander (NHPI) artists from across the country, invites and inspire the NHPI community to be seen, heard, and counted in the 2020 Census. The performance celebrates the culture of the Pacific Islands by featuring traditional songs, chants, clothing, and dances. It will be featured on the Census Bureau social media channels.
The “Shape Your Future. START HERE.” communications platform is the foundation for all advertising and communications about the 2020 Census. This tagline highlights that people can shape their future by responding to the 2020 Census. Our paid advertising campaign reinforces that message by explaining how their future and their community’s future are impacted by the 2020 Census. The items linked below include content such as press releases, blogs, and graphics that provide more information on the Census Bureau’s outreach efforts.
MARCH 04, 2019
Census Bureau Unveils 2020 Census Communications Campaign Platform
As promotional and outreach activities are ramping up across the nation ahead of the 2020 Census — from establishing local and state complete count committees, to diverse partners coming together to reduce the undercount of children and other hard to count populations — today the U.S. Census Bureau announced its long-planned communications campaign platform: “Shape your future. START HERE.”
AUGUST 02, 2019
2020 Census Taglines, Logos Available Now for 12 Non-English Languages
The U.S. Census Bureau completed the release of its 2020 Census platform (tagline and logo) for 12 languages in addition to English. The “Shape your future. START HERE.” platform is incorporated across Census Bureau outreach and partnership awareness materials and will become more visible as the 2020 Census advertising campaign launches in January 2020.
MARCH 04, 2019
Shape Your Future. START HERE. U.S. Census Bureau Unveils 2020 Census Tagline
Starting in 1790, and every 10 years since, the United States has conducted a census. Through the data we collect during the decennial census year, we help the public make the decisions they need to improve their community: to build schools, hospitals and new roads; to guide public funding to help those in need; and to help entrepreneurs and businesses make critical decisions.
The outreach campaign is multifaceted, diverse, and designed to motivate the public to respond to the 2020 Census. Its goal is to reach everyone living in the United States, including historically hard-to-count groups.
Our goal is a complete and accurate count of everyone living in the United States. We don’t want potential rumors or misinformation to keep you from responding.
SEPTEMBER 13, 2019
Census Bureau Launches Updated 2020 Census Website
The U.S. Census Bureau recently launched a new version of 2020census.gov. The new website adds features, resources and materials to help inform the public about the 2020 Census.
NOVEMBER 05, 2018
Counting Everyone Once, Only Once and in the Right Place
Last week, U.S. Census Bureau staff presented to the National Advisory Committee (NAC) and gave an update on how we plan to efficiently and effectively reach hard-to-count communities across the country to ensure we have the most accurate count during the 2020 Census.
NOVEMBER 07, 2019
U.S. Census Bureau Releases New 2020 Census Public Service Announcements
The U.S. Census Bureau today released a series of public service announcements (PSAs) to increase awareness and educate the public on the importance of the 2020 Census. These PSAs, which the Census Bureau encourages partners and stakeholders to use, can be accessed through a PSA toolkit featured on 2020census.gov.
DECEMBER 09, 2019
U.S. Census Bureau Shares 2020 Census Paid Media Strategy
The U.S. Census Bureau is conducting a comprehensive integrated communications campaign to maximize self-response and encourage participation in the 2020 Census, which will shape how federal funding is distributed throughout the United States. One cornerstone of the operation is a paid advertising campaign customized to reach a wide range of audiences.
MAY 28, 2019
Who Knew? Partnership Specialists Bridge Gaps in Local Communities
The 2020 Census affects your voice in government, how much funding your community receives and how your community plans for the future. Partnership specialists play an important role in their communities by working with local organizations to raise awareness, trust and participation in the 2020 Census.
In an effort to reach everyone living in the United States, the Census Bureau conducted extensive research to understand what motivates people to respond to the census and what prevents them from responding. The Integrated Communications Campaign (ICC) was developed based on insights from this research.
JULY 25, 2019
New Report Examines Audience Segments for the 2020 Census
The U.S. Census Bureau released today the 2020 Census Predictive Models and Audience Segmentation Report. The report explains the Census Bureau’s predictions and understandings of how people might self-respond to the 2020 Census. Households will be able to respond to the 2020 Census online, by phone, or by mail.
FEBRUARY 22, 2019
2020 Census Barriers, Attitudes, Motivators (CBAMS) press kit
The 2020 CBAMS survey was designed to understand attitudes and behaviors that relate to census participation across demographic characteristics.
Increasing Self Response Operational Plan
Increasing the number of people who take advantage of self response options (such as completing a paper questionnaire and mailing it back to the Census Bureau) can contribute to a less costly census with high-quality results. An overall objective of the Census Bureau to increase self response in the decennial is by making it easier to respond to the survey.
Census Testing by Year
To meet the strategic goals and objectives for the 2020 Census, the Census Bureau must make fundamental changes to the design, implementation, and management of the decennial census. These changes must build upon the successes and address the challenges of the previous censuses while also balancing challenges of cost containment, quality, flexibility, innovation, and maintaining a disciplined and transparent acquisition decision process.
OCTOBER 27, 2017
2020 Census Integrated Communications Plan
The Census Bureau has produced this first draft of the 2020 Census Integrated Communications Plan (v1.0) to identify the path forward for future communications‐related efforts. It lays out the foundational steps to develop a comprehensive communications campaign and provides a high‐level overview of anticipated communications strategies.
SEPTEMBER 22, 2016
2020 Census Detailed Operational Plan for: 11. Integrated Partnership and Communications Operation
The 2020 Census Detailed Operational Plan for the Integrated Partnership and Communications Operation (IPC) is intended for use by U.S. Census Bureau managers, staff, contractors, and other internal and external stakeholders working on the 2020 Census. The document presents the detailed operational design for the 2020 Census IPC Operation and includes a summary of the operational processes involved, their inputs, outputs, and controls and the basic mechanisms employed to conduct the operational work.