Skip Header

U.S. Census Bureau to Unveil 2020 Census Advertising and Outreach Campaign

Event to Provide First Public Preview of Nation’s Largest Civic Outreach Campaign

Release Number CB20-CN.01


The U.S. Census Bureau will unveil its comprehensive national advertising and outreach campaign for the 2020 Census – more than 1,000 advertisements have been developed to reach audiences across the country that will be shared publicly for the first time at the preview event.

The event will show the Census Bureau’s commitment to reaching all audiences, including those that are hard-to-count, with advertisements in English and 12 other languages, and to encourage participation in the 2020 Census. The event will also highlight the Census Bureau’s efforts to recruit temporary, part-time census takers nationwide for the 2020 Census.

A news conference is being held with Census Bureau executives and representatives of Team Y&R, the advertising and communications team of 13 agencies with expertise in communication with multicultural and historically undercounted groups. Officials will be available for Q&As and one-on-one interviews following the program.

Attendees will have an opportunity to tour a tradeshow-style exhibit featuring creative executions for each of the multicultural population segments represented in the campaign.  Additional exhibits will feature key outreach programs, including Statistics in Schools and partnerships.


Tuesday, Jan. 14, 2020

  • 10:30 – 11 a.m. EST - Media Check-In.
  • 11 a.m. – 12 p.m. EST - News Conference.
  • 12 – 1 p.m. EST- Preview of Advertising and Outreach Campaign


Arena Stage at the Mead Center for American Theater
1101 6th Street SW
Washington, D.C. 20024 


  • Dr. Steven Dillingham, director, U.S. Census Bureau
  • Maria Olmedo-Malagon, Program Manager for the 2020 Census Communications Campaign
  • Kendall Johnson, Executive Director of the Communications Contract
  • Team Y&R, which includes VLMY&R, PSB, Wavemaker, Carol H. Williams Advertising, Culture ONE World, G&G Advertising, The Kãlaimoku Group, TDW+Co, VMLY&R Puerto Rico, Wavemaker Puerto Rico, Reingold, BCW (Burson Cohn & Wolfe), DCG, and Guidehouse. 


Members of the media who wish to attend the event in person, please RSVP here. If you wish to attend via livestream, please select that option when you RSVP and you will receive an email confirmation with the livestream link.  


Please contact the Census Bureau’s Public Information Office at or call 301-763-3030 to request an interview. All interviews will be conducted on site at Arena Stage after the presentation.

Access to Arena Stage:

To access the building, please RSVP here. Please arrive early to set up for the news conference. Wi-Fi is available in the building but please bring your own air card or hot spot as a backup. 


Parking is available on-site.  

Public Transportation:

The Waterfront Metro station, on the Green line, is located one block east of Arena Stage at 3900 M Street SW. Metrobus stops are located directly north of the theater entrance. A D.C. Circulator bus runs on the “Eastern Market-L’Enfant Plaza” route.

Online Press Kit:

Event materials will be posted online shortly after the event begins and can be accessed by visiting the Census Bureau Newsroom.  

The news conference will be live streamed from 11 a.m. - 12 p.m. EST. To view the event online, visit the Census Live page at

About Team Y&R

Following an extensive competitive bidding process, the Census Bureau awarded the Integrated Communications Contract to Y&R (now part of VMLY&R) in August 2016. Team Y&R’s multicultural partners are integrally involved in developing all aspects of our outreach strategy. The firms are producing advertising specific to their areas of expertise, advising on media engagement and public events, and helping the Census Bureau engage trusted voices across all communities.  



Public Information Office