Organization Name: National Coalition on Black Civic Participation
Headquarters: Washington, D.C.
About: The National Coalition on Black Civic Participation (NCBCP) is dedicated to increasing civic engagement and economic empowerment among Black Americans. Through technology, educational programs and civic leadership training, the Coalition works to expand, strengthen and empower Black communities to make voting and civic participation both a cultural responsibility and a tradition.
To encourage all Black Americans to be counted in the 2020 Census, the Coalition organized an integrated Black voter engagement and census awareness campaign called the Unity ’20 Black Voting and Power Building Campaign.
As part of the campaign, NCBCP launched "#Do2in2020 – Vote and Be Counted." The initiative brought 55 national, regional, and state organizations together to encourage Black/African American communities to complete the census and vote in the 2020 presidential election. Virtual town halls and Facebook Live events engaged audiences in real time, and NCBCP partners and followers were encouraged to use the hashtag #CountMeBlack on social media.
Weeks of action also helped drive engagement, including a Black Census Week and a Youth Census Week. Activities included phone banking and public service announcements as well as coordinated social media messages supported by social media toolkits.
The Black Women's Roundtable, an NCBCP program focused on women and girls, also helped to promote census participation.
"Achieving a fair and accurate 2020 decennial census count is one of the most critical civil rights, economic, and social justice issues facing African American and Black immigrant communities across the country. A low count will adversely affect these communities’ economic, educational, and political power for the next 10 years. The National Coalition on Black Civic Participation and our Unity Diaspora Coalition partners strategized, organized and mobilized to make sure our people were fully counted. Our future depends on it."
—Melanie Campbell, President and CEO of the National Coalition on Black Civic Participation and Convener of the Black Women's Roundtable