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PSA Toolkit

The Census Bureau provides resources to help ensure partners and stakeholders have the tools they need to effectively engage their communities.

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Public Service Announcements (PSAs) are an effective way to educate the public about the importance of the 2020 Census and why participation matters. This toolkit enables partners and stakeholders to access produced PSAs or create their own using pre-approved messages and talking points. 

To get started with the PSA Toolkit, follow these 4 steps:

  1. Download and read the PSA Guidelines.
  2. Identify the PSA you are interested in using.
  3. Review the available languages and audiences for the PSA you are interested in.
  4. Ensure you are referring to the appropriate usage guidelines that align with the PSA you would like to use, prior to using your PSA.

Guidelines

Be sure to review the guidelines associated with the PSA you are interested in, available alongside each produced PSA below.  Use of some of these PSAs are restricted to an expiration date and cannot be used after November 4, 2020. If you have placed a PSA somewhere online, it must be removed by that date. Radio PSAs are immediately available for download. For Video PSAs please reach out to 2020CensusPSAs@census.gov with your organization name and contact information to receive an editable version of the PSA.

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Statistics In Schools Brochure

PSA Guidelines (General Use)

Read the Non-SAG-AFTRA PSA Guidelines to understand how to use and distribute the available video and radio assets featuring non-SAG talent appropriately.

Download PDF

2020 Census Logos and Usage Guidelines

2020 Census Logos and Usage Guidelines

Learn how to use the 2020 Census logo on your own materials by following these guidelines.

Download PDF

2020 Census Made Simple

Video: 2020 Census Made Simple

This PSA explains what the 2020 Census is, how its data is used and secured, how it affects representation, and how to take it.


What Is the 2020 Census?

Video: What Is the 2020 Census?

This PSA explains what the 2020 Census is, why it’s written in the U.S. Constitution, and why it’s important.


How Will 2020 Census Data Be Used?

Video: How Will 2020 Census Data Be Used?

This PSA explains how census data helps inform funding for things that impact your community.


How Does the 2020 Census Determine Representation?

Video: How Does the 2020 Census Affect Representation?

This PSA explains how census data will affect congressional representation in the U.S. House of Representatives.


What Is the 2020 Census?

Video: How Do I Take the 2020 Census?

This PSA teaches viewers about the different modes of census response.


Is My 2020 Census Data Safe?

Video: Is My 2020 Census Data Safe?

This PSA teaches viewers about how census data is private, protected by law, and stored securely.


Care

Video: Care

This PSA explains that we have the power to make a difference, just by participating in the 2020 Census.


They Also Count

Video: They Also Count

This PSA explains that no matter where you’re from, your nationality, your immigration status, or who you live with, for the 2020 Census, everyone counts.


Who Am I?

Video: Who Am I?

This PSA calls all American Indian and Alaska Natives to participate in the 2020 Census, no matter where you live.


2020 Census Made Simple

Video: Native Hawaiian Pacific Islander (NHPI) PSA

This PSA explains what the 2020 Census is and why it is so important for the Native Hawaiian Pacific Islander community.


Video: Today I Learned

Video: Today I Learned

This PSA describes how new Statistics in Schools activities can help students understand the 2020 Census.


2020 Census Made Simple

Video: Every Moment Counts

This PSA highlights the importance of including everyone in a household in the 2020 Census—including all children, extended family, and unrelated individuals.


Video: Today I Learned

Video: Alaska Natives and the 2020 Census

This PSA explains why, as an Alaska Native, it’s important to participate in the 2020 Census.


Radio: Who Am I? Lower 48

Radio: Census Answers

This PSA explains what the 2020 Census is, how its data is used and secured, how it affects representation, and how to take it.


Radio: Who Am I? Lower 48

Radio: They Also Count

This PSA explains that no matter where you’re from, your nationality, your immigration status, or who you live with, for the 2020 Census, everyone counts.


Radio: Who Am I? Lower 48

Radio: Who Am I? Lower 48

This PSA for lower 48 is a calling of all American Indian and Alaska Natives to participate in the 2020 Census, no matter where you live.


Radio: Who Am I? Lower 48

Radio: Step Up, Be Counted

This PSA explains that communities of color have typically been undercounted in the census. This 2020, step up and be counted. 


Radio: Who Am I? Lower 48

Radio: Native Hawaiian Pacific Islander (NHPI) PSA

This PSA explains what the 2020 Census is and why it is so important for the Native Hawaiian Pacific Islander community.


Radio: Who Am I? Lower 48

Radio: Maria

In this PSA, meteorologist Ada Monzón emphasizes that we have to respond to the 2020 Census more than ever after Maria.


Radio: Who Am I? Lower 48

Radio: Every 10 Years

In this PSA, the meteorologist Ada Monzón tells us about the importance of everyone in Puerto Rico being counted.


Radio: Who Am I? Lower 48

Radio: Every Moment Counts

This PSA highlights the importance of including everyone in a household in the 2020 Census—including all children, extended family, and unrelated individuals.


Radio: Who Am I? Lower 48

Radio: Today I Learned

This PSA describes how new Statistics in Schools activities can help students understand the 2020 Census.


Live Read Script: 2020 Census

Live Read Script: 2020 Census

This PSA script outlines talking points to use when addressing your group or audience about the 2020 Census.

Component ID: #ti2053823337

 

  


Live Read Script: How Do I Take the 2020 Census?

Live Read Script: How Do I Take the 2020 Census?

This PSA teaches viewers about the different modes of census response.

Download PDF

Live Read Script: 2020 Census and Representation

Live Read Script: 2020 Census and Representation

This PSA explains how census data will determine congressional representation in the U.S. House of Representatives.

Download script

Live Read Script: Why Take the 2020 Census?

Live Read Script: Why Take the 2020 Census?

This PSA script explains why it's important to take the 2020 Census.

Download PDF

Live Read Script: True or False

Live Read Script: True or False

This PSA educates and addresses common 2020 Census misconceptions in the Asian community.


Scripts for Elected Officials

Scripts for Elected Officials

These PSA scripts provides elected officials with sample language to motivate their constituents to complete the 2020 Census.

Download PDF

Fact Sheet: The 2020 Census and Confidentiality

Explains how federal law protects your personal information.

Download PDF
Component ID: #ti421097920

 

  


Is My 2020 Census Data Safe?

Fact Sheet: 2020 Census Security

Addresses community questions and concerns regarding the security of 2020 Census data.

Download PDF

Statistics In Schools Brochure

Brochure: Statistics In Schools

Learn about the 2020 Statistics in Schools Program, which teaches students educational concepts and skills through the use of census data in the classroom.

Download PDF

Counting Young Children Fact Sheet

This fact sheet gives information about counting young children and why it's important.


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